A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Feedback as a Means of Decreasing Residential Energy Consumption

Articles
Seligman, C., & Darley, J. M. (1977). Feedback as a means of decreasing residential energy consumption. Journal of Applied Psychology, 62, 4, 363-368.
Tested the hypothesis that providing immediate feedback to homeowners concerning their daily rate of electricity usage would be effective in reducing electricity consumption. In t…

Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling

Articles
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995). Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and Behavior, 27, 5, 699-718.
To test a model in which attitudinal factors & external conditions act in combination to influence behavior, evidence was gathered in in a natural experiment in recycling in which…

Effects of Informational Prompts on Energy Conservation in College Classrooms

Articles
Luyben, P. D. (1980). Effects of informational prompts on energy conservation in college classrooms. Journal of Applied Behavior Analysis, 13, 4, 611-617.
A multiple-baseline design was used with 2 target classroom groups of 28 and 27 Ss in a study to reduce electrical energy waste. A dittoed letter, signed by a faculty member, was …

The Role of Financial Incentives in Utility-Sponsored Residential Conservation Programs: A Review of Customer Surveys

Articles
Berry, L. (1984). The role of financial incentives in utility-sponsored residential conservation programs: A review of customer surveys.. Evaluation and Program Planning, 7, 2, 131-141.
Reviews the impact of financial incentive loans offered by utility programs to residential customers to invest in energy-efficient equipment. Prospective and retrospective surveys…

Energy Conservation and Feedback Metering for the Automobile: Ideal Requirements

Articles
Weber, R. J. (1980). Energy conservation and feedback metering for the automobile: Ideal requirements. Bulletin of the Psychonomic Society, 16, 4, 301-302.
To conserve gasoline, it is desirable to have feedback on fuel consumed as a function of driving and maintenance conditions. Requirements for an ideal feedback metering system inc…

Consumer/Voter Behavior in the Passage of the Michigan Container Law

Articles
Crosby, L. A., Gill, J. D., & Taylor, J. R. (1981). Consumer/voter behavior in the passage of the Michigan container law. Journal of Marketing, 45, 2, 19-32.
The landslide victory of Michigan's bottle bill by popular vote contradicts previous findings regarding the small size of the ecologically concerned consumer segment. A survey of…

Perceptual Awareness of Energy Requirements of Familiar Objects

Articles
Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Articles
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50, 4, 537-554.
Studied the relationship between ecological concern and voting behavior using data on consumer behavior on container deposit (bottle) bills in California and Colorado. Results ind…

Market Segementation for Recycling

Articles
Howenstine, E. (1993). Market segementation for recycling. Environment and Behavior, 25, 1, 86-102.
Suggests that from a behavioral perspective, the decision to recycle or not to recycle can be understood as a set of conditions that must be met: sufficient motivation, knowledge,…

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