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How a call for behavior change led to innovative solutions to better hand hygiene in a hospital in Denmark

Cases
After observations revealed that hand hygiene compliance during critical moments of care was lacking in Aarhus University Hospital’s oncology department, a team made up of behavio…
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Drama Downunder

Cases
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
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Donate Life California: A Campaign Launch Study

Cases
Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
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Oregon's Air Quality Public Education and Incentive Program

Cases
As part of a strategic plan to reduce air pollution and comply with Environmental Protection Agency standards established under the Clean Air Act, Oregon’s Department of Environme…
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Barcelona is full blooded

Cases
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

Cases
Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
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Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Spare the Air

Cases
In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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Evaluating the “Baby Jack” Storyline on The Bold and the Beautiful: Making a Case for Bone Marrow Donations

Cases
In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
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Eat Smart to Play Hard

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Eat Smart to Play Hard (ESPH) was an obesity prevention campaign designed to increase fruit and vegetable consumption among 8–11-year-olds in both urban and rural school settings.…

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