“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui Jul 9, 2020 11:27 am
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Dog Poop Citizen Science Examples?

Forums
Liz Foote Maui May 21, 2020 22:56 pm
Hi everyone, I was wondering if anyone knew of any examples of citizen science programs focused on pet waste. I asked on Twitter and did a bit of a search but didn't turn up much.…

Effects of a short messaging service-based skin cancer prevention campaign in adolescents.

Articles
Hingle, M.D., Snyder, A.L., McKenzie, N.E., Thomson, C.A., Logan, R.A., Ellison, E.A., Koch, S.M., & Harris, R.B. (2014). Effects of a short messaging service-based skin cancer prevention campaign in adolescents. American Journal of Preventive Medicine, 47(5), 617-623.
Background: Skin cancer prevention emphasizes early adoption and practice of sun protection behaviors. Adolescence represents a high-risk period for ultraviolet radiation exposure…

Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study.

Articles
Contzen, N., & Inauen, J., (2015). Social-cognitive factors mediating intervention effects on handwashing: A longitudinal study. Journal of Behavioral Medicine, 38, 956-969.
Handwashing with soap effectively prevents diarrhoea, a leading cause of death in infants. Theory-based interventions are expected to promote handwashing more successfully than st…

Sex differences in public restroom handwashing behavior associated with visual behavior prompts.

Articles
Johnson, H. D., Sholcosky, D., Gabello, K., Ragni, R., & Ogonosky, N. (2003). Sex differences in public restroom handwashing behavior associated with visual behavior prompts. Perceptual and Motor Skills, 97(3, Pt 1), 805-810.
Handwashing after using the restroom is generally poor across the population, and one common method used to increase the frequency of handwashing is to place signs reminding indiv…

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels

Articles
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.
Two field experiments examined the effectiveness of signs requesting hotel guests' participation in an environmental conservation program. Appeals employing descriptive norms (e.g…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing