Emotional Messaging Promoting Walking & Cycling to School

Forums
Jay Kassirer Ottawa April 30, 2020 01:59 PM
Do you know any good examples of emotion-rich messages that promote walking and cycling to school, that are directed at students’ parents, and that are not judgmental, fear based …

Personalized Smartphone Messaging and Incentives Shift Travel Patterns in Landmark Case Study

Forums
Jay Kassirer Ottawa February 09, 2020 04:54 PM
Bologna’s Bella Mossa program has been awarded Landmark designation by our peer selection panel. This program awarded participants points for walking, cycling or using public tran…

"Stay on the Ground" Reduces Air Travel, Increases Train Use

Forums
Jay Kassirer Ottawa February 09, 2020 04:54 PM
"Stay on the Ground" is the most effective approach to-date at shifting air travel to train travel, and also at promoting the sale of carbon offsets for airplane travel, this appr…

Campaigns to encourage kindergarten families to ride to school

Forums
Michele Smith Brisbane July 30, 2019 06:26 AM
I'd like to hear from anyone who has worked with kindergartens or pre-schools to encourage the children to learn to ride a bike, and for families to ride to kindergarten. Obviousl…

Three new travel behavior case studies added to Tools of Change

Forums
Jay Kassirer Ottawa April 16, 2018 03:49 PM
Three new travel behavior case studies have recently been added to the Tools of Change website. Cycling Lanes Pilot Leads to Permanent Protected Lanes in Macon GA (New Tools of …

Capitol Hill In Motion and Chicagos Go Program Earn Landmark Designation

Forums
Jay Kassirer Ottawa January 26, 2018 11:51 AM
The annual Landmark peer-selection process organized by Tools of Change has designated two additional programs that promote active and sustainable transportation behaviors. (1) C…

Carpooling Project

Forums
Haley MacLeod Portland November 06, 2017 07:49 PM
Hi everyone, So I'm working with the Eco-Reps at University of Southern Maine in order to help promote GoMaine, a carpooling website, to its students and staff. I am very new at…

Reducing Reliance of Single Occupancy Vehicles

Forums
Unknown September 18, 2017 02:33 AM
Hi all I am currently working on my final year project which is on based on the topic "Solution to reducing increase reliance on Single occupancy vehicle at Unitec". So my main…

Feb. 24 Webinar:Playa Vista's Ability2Change TDM program

Forums
Jay Kassirer Ottawa January 25, 2017 09:05 AM
Playa Vista's Ability2Change program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal…

Bikeability Safety Training in the UK Earns Landmark Designation

Forums
Jay Kassirer Ottawa December 01, 2016 02:13 PM
This large scale bicycle safety training program from the UK has been particularly well evaluated and shows impressive results, adding to the evidence of the value of such trainin…

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