Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use

Articles
Nordlund, A., & Garvill, J. (2003). Effects of values, problem awareness, and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23(4), 339-347.
The influence of values, problem awareness, and personal norm on willingness to cooperate were studied. The choice situation was seen as a social dilemma and willingness to reduce…

Human Values and the Emergence of a Sustainable Consumption Pattern: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605-630.
In this study, data from a random sample of Danish consumers are used to test the hypothesis that the emergence of a sustainable consumption pattern is influenced by individual va…

Responsibility and Environment: Ecological Norm Orientation and External Factors in the Domain of Travel Mode Choice Behavior

Articles
Hunecke, M., Blöbaum, A., Matthies, E., & Höger, R. (2001). Responsibility and environment: Ecological norm orientation and external factors in the domain of travel mode choice behavior. Environment and Behavior, 33(6), 830-852.
In the domain of travel mode choice behavior, the interaction between ecological norm orientation and the external aspects "fare" and "subway station range" was investigated in an…

Idling Tool Kit Blog

Forums
Unknown Nov 19, 2010 13:44 pm
This new blog provides everything you need to develop and implement a local or regional idling awareness campaign including marketing and program plans, graphics, sample letters, …

Mutlimodal Transportation Marketing Plans

Forums
Becky Flora San Juan Capistrano Nov 24, 2010 15:10 pm
We are in the process of coordinating a multimodal marketing plan for our client that will incorporate the toll roads, transit(bus), vanpool/carpool, bike to work and eWorkplace (…

Outfitting a "Carbon Buster Bus"

Forums
Peter Nix Duncan Nov 24, 2010 15:39 pm
We have an old school bus which we want to convert as a "carbon buster" bus to take to shopping malls, etc. Does anyone have any advice or experience on what kind of displays wou…

Results & Lessons from Two ecoMOBILITY Projects

Forums
Jay Kassirer Ottawa Dec 5, 2010 18:12 pm
Transport Canada's ecoMOBILITY Program is pleased to invite you to a free bilingual webinar entitled "Results and Lessons Learned from ecoMOBILITY Contribution Projects" to be hel…

Accessible Writings on Active Transportation

Forums
Tawn Kennedy Santa Cruz Jan 4, 2011 17:22 pm
I present in high schools on transportation issues, and my organization is hosting an Essay Contest on Active Transportation. We are encouraging students to write short essays, ar…
CBSM Recommends

Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Youth Driven Models: Human Powered Transportation Campaigns

Forums
Tawn Kennedy Santa Cruz Jan 12, 2011 14:56 pm
I work with an org involved in supporting youth to choose active modes of transportation, particularly teenagers. We help youth build capacity through engagement with local sustai…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing