Using Normative Social Influence to Promote Conservation Among Hotel Guests

Articles
Schultz, P. W., Khazian, A., Zaleski, A. (2008). Using normative social influence to promote conservation among hotel guests. Social Influence, 3(1), 4-23.
Three field experiments are reported on the ability of printed normative messages to influence conservation behavior among hotel guests. While prior research has shown that social…

Resolving Social Dilemmas: Dynamic Structural And Intergroup Aspects

Articles
Foddy, M, & Smithson, M. (1999). Choice of transportation mode: Factors influencing drivers' willingness to reduce personal car use and support car regulations . In Garvill, J. (Ed.). Resolving social dilemmas: Dynamic, structural, and intergroup aspects. (pp. 263-279).
Examined the effects of a structural intervention with social-psychological implications, the introduction of domestic meters for water use, on water use and conservation attitude…

Environmentally Friendly Behavior: Can Heterogeneity Among Individuals and Contexts/Environments be Harvested for Improved Sustainable Management?

Articles
Dolnicar, S., & Grün, B. (2009). Environmentally friendly behavior: Can heterogeneity among individuals and contexts/environments be harvested for improved sustainable management?. Environment and Behavior, 41(5), 693-714.
The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention from social scientists over the past few decades. Ho…

Correlates of Pro-Sustainability Orientation: The Affinity Towards Diversity

Articles
Corral-Verdugo, V., Bonnes, M., Tapia-Fonllem, C., Fraijo-Sing, B., Frías-Armenta, M., & Carrus, G. (2009). Correlates of pro-sustainability orientation: The affinity towards diversity. Journal of Environmental Psychology, 29(1), 34-43.
The concept of affinity towards diversity (ATD) is introduced and illustrated with two studies on the psychological drivers of pro-sustainability orientation and environmentally f…

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Amy Baxter MacDonald Brookline Aug 22, 2010 11:04 am
If a cartoon fish could encourage humans to conserve water what would he have us do? The obvious thing would be to turn off running faucets, but what else do we do that wastes wat…

Using Theory to Understand Public Support for Collective Actions that Impact the Environment: Alleviating Water Supply Problems in a Nonarid Biome

Articles
Routhe, A., Jones, R., & Feldman, D. (2005). Using theory to understand public support for collective actions that impact the environment: Alleviating water supply problems in a nonarid biome. Social Science Quarterly, 86(4), 874-897. doi:10.1111/j.0038-4941.2005.00361.x.
Objectives: There is increasing public debate over how to meet future water supply needs in historically water-abundant areas such as the American southeast. Citizens, policymaker…

Role of Group Orientation and Descriptive Norms on Water Conservation Attitudes and Behaviors

Articles
Lapinski, M., Rimal, R., DeVries, R., & Lee, E. (2007). Role of group orientation and descriptive norms on water conservation attitudes and behaviors. Health Communication, 22(2), 133-142.
Social norms have been shown to impact behaviors, but with mixed results. The theory of normative social behavior delineates factors that moderate the relationship between descrip…

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Articles
Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.
The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to t…

Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-Environmental Behavior

Articles
Harland, P., Staats, H., & Wilke, H. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323-334.
Studies that use the norm activation theory (Schwartz, 1977) to explain pro-environmental behavior often focus on personal norms and on two situational activators, i.e., awareness…

Invoking Social Norms: A Social Psychology Perspective on Improving Hotels Linen-reuse Programs

Articles
Goldstein, N., Griskevicius, V., & Cialdini, R. (2007). Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs. Cornell Hotel and Restaurant Administration Quarterly, 48(2), 145-150. doi:10.1177/0010880407299542.
Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to …

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