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Effects of Fear and Specificity of Recommendation upon Attitudes and behavior
Leventhal, H., Singer, R. & Jones, S. (1965). Effects of fear and specificity of recommendation upon attitudes and behavior. Journal of Personality and Social Psychology, 2, 1, 20-29.
A Revised Scale for the Measurement of Ecological Attitudes and Knowledge
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 30, 7, 787-790.
Positive vs. Negative Images
Psychological Study
A Historical View of Scare Tactics
Boyer, P. (1986). A historical view of scare tactics. Bulletin of the Atomic Scientist, January, 17-19.