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“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Nature Conservation Policies Rarely Change Behaviour

Forums
Julie Cook Kitchener Sep 9, 2020 16:31 pm
Hi everyone, There is an interesting article that was recently posted by Science Daily stating that nature conservation strategies announced by politicians rarely include behavio…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui Aug 18, 2020 23:34 pm
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

Forums
Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

Voluntary Adopters versus Forced Adopters: Integrating the Diffusion of Innovation Theory and the Technology Acceptance Model to Study Intra-Organizational Adoption

Articles
Zhou, Y. (2008). Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption. New Media & Society, 10(3), 475 - 496.
This study extends diffusion research to the intra-organizational level and integrates the classic diffusion of innovation theory (DIT) with the relatively new technology acceptan…

Leadership in the North American Environmental Sector: Values, Leadership Styles, and Contexts of Environmental Leaders and their Organizations

Articles
Egri, Carolyn P.; Herman, Susan (2000). "Leadership in the North American environmental sector: Values, leadership styles, and contexts of environmental leaders and their organizations.". Academy of Management Journal, 43, 4, 571-604.
Examined (1) the nature and strength of environmental leaders' personal and environmental values as motivating principles for transforming leadership behavior, (2) whether leaders…

Behavioral Determinants of Household Participation in a Home Composting Scheme

Articles
Edgerton, E., McKechnie, J., & Dunleavy, K. (2009). Behavioral determinants of household participation in a home composting scheme. Environment and Behavior, 41(2), 151-169.
This article investigates the factors that influence the decision made by individuals to participate in home composting schemes promoted by two local authorities in Scotland. The …

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