Commitment, Behavior, and Attitude Change: An Analysis of Voluntary Recycling

Articles
Werner, C. M., Turner, J., Shipman, K., Twitchell, F. S., et al. (1995). Commitment, behavior, and attitude change: An analysis of voluntary recycling. Special Issue: Green psychology. Journal of Environmental Psychology, 15, 3, 197-208.
Describes a project designed to help local agencies select a method of inducing residents to participate in a free curbside recycling program. The project also provided an opportu…

Changing Behavior and Making it Stick: The Conceptualization and Management of Conservation Behavior

Articles
De Young, R. (1993). Changing behavior and making it stick: The conceptualization and management of conservation behavior. Environment and Behavior, 25, 4, 485-505.
Discusses categorization of conservation behavior change techniques (BCTs), the role techniques offer the individual whose behavior is being changed, and a means of evaluating the…

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

Forums
Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Environmental Attitudes and Knowledge: A Comparison of Marketing and Business Students with Other Groups. Special Issue: Social Values

Articles
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Special Issue: Social values. Journal of Business Research, 20, 2, 161-170.
161 university students in Hawaii were administered a modified version of the Ecological Attitudes and Knowledge Scale (EAKS) by M. P. Maloney et al (see PA, Vol 54:8704). Results…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

How a little city in Sicily became a zero waste giant

Forums
Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

Encouraging urban tree stewardship through active citizen engagement

Forums
Julie Cook Kitchener Apr 29, 2024 12:54 pm
Hi all,    Municipalities and NGOs that are working towards thriving urban forests face many challenges, including providing maintenance care for trees that have been recently pla…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing