Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Covenants without Swords: Group Identity, Norms, and Communications in Social Dilemmas
Bicchieri, C. (2002). Covenants without swords: Group identity, norms, and communications in social dilemmas. Rationality and Society, 14(2), 192-228. doi:10.1177/1043463102014002003.
Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
The Application of Persuasion Theory to the Development of Effective Proenvironmental Public Service Announcements
Bator, Renee J; Cialdini, Robert B. (2000). The application of persuasion theory to the development of effective proenvironmental public service announcements. . Journal of Social Issues, 56, 3, 527-541.
Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
