Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
Bologna’s Bella Mossa program explored how positive incentives could be used to encourage citizens to reconsider their travel choices, reducing the number of trips made in convent…
Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…
