Crafting Normative Messages to Protect the Environment
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
CBSM and Scale, John Edwards Message Resonnating with Iowa Voters
Behavior Modifying Apothegm
Email 'Eco-Taglines'
Green Movement in a Newly Industrializing Area: A Survey on the Attitudes and Behaviour of the Hong Kong Citizens
Chan, R. & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community and Applied Social Psychology, 5, 4, 273-284.
Should you Advertise to Hostile Audiences?
Winters, L. C. (1977). Should you advertise to hostile audiences?. Journal of Advertising Research, 17, 3, 7-15.
Appeals to Justice in the Environmental Debate
Clayton, S. (1994). Appeals to justice in the environmental debate. Journal of Social Issues, 50, 3, 13-27.
The Effects of Appraised Severity and Efficacy in Promoting Water Conservation: An Informational Analysis
Kantola, S. J., Syme, G. J., & Nesdale, A. R. (1983). The effects of appraised severity and efficacy in promoting water conservation: An informational analysis. Journal of Applied Social Psychology, 13, 2, 164-182.
The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
A Revised Scale for the Measurement of Ecological Attitudes and Knowledge
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 30, 7, 787-790.
