Active for Life™ (AFL), a social marketing campaign supported by the Robert Wood Johnson Foundation (RWJF) and planned and implemented by AARP was created to help sedentary midlif…
Famiglia, Attività fisica, Nutrizione (FAN), was a community-based social marketing initiative in Canton Ticino, Switzerland aimed at reducing obesity in children ages 6 to 12. Be…
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
The GCC Active and Safe Routes to School program was brought to life by Greenest City, a Toronto-based non-profit known for addressing a variety of environmental issues through lo…
