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Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj Oct 9, 2007 20:00 pm
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo Jul 25, 2006 14:48 pm
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

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