Buddhism and Environment

Forums
rajendra kumar devarapalli Visakhapatnam Jan 17, 2010 12:51 pm
Dear Freinds, i am gathering information for my forthcoming book which will explore the impact and influence of Buddhism on environmental thinking, strategies and plans of action …

CBSM, Social Marketing Webinar: Friday January 22

Forums
Jay Kassirer Ottawa Jan 12, 2010 11:49 am
Want to introduce colleagues to community-based social marketing, or learn more about it yourself? Consider our "Introduction to Social Marketing" webinar. You can participate fro…

Halifax Workshop: Fostering Sustainable Behavior

Forums
Jan 12, 2010 7:09 am
This spring I will be delivering a two-day introductory Fostering Sustainable Behavior workshop in Halifax, Nova Scotia (April 12th & 13th). Please note that this is the only trai…

Toronto Workshop: Fostering Sustainable Behavior

Forums
Jan 12, 2010 7:01 am
This spring I will be delivering a two-day introductory Fostering Sustainable Behavior workshop in Toronto, Ontario (April 7th & 8th). Please note that this is the only training s…

Incentives to Reduce Air Travel

Forums
Martin Krayer von Krauss Copenhagen Jan 11, 2010 10:30 am
Dear colleagues, I work for the European office of the World Health Organization, where I have been asked to look into the environmental impacts of our activities and propose a …

Webinar: CBSM and Social Marketing

Forums
Jay Kassirer Ottawa Jan 5, 2010 14:59 pm
Want to introduce colleagues to social marketing? Consider our "Introduction to Social Marketing" webinar, Friday Jan. 22, 12 noon to 1:30 PM Eastern Time. Your colleagues can par…

Social Marketing Training: Edinburgh, Scotland

Forums
Janet MacDonald Edinburgh Dec 21, 2009 3:43 am
Experienced international Social Marketing consultant & trainer Janet MacDonald will be holding another series of her popular two-day social marketing workshops in Edinburgh, Scot…

Prompting Pro-Environmental Behaviours

Forums
Rebecca McQuaid Dartmouth Dec 17, 2009 12:53 pm
Does anyone know of any (reasonably) sustainable give-aways that could be used as PROMPTS for engaging youth in pro-environmental behaviours? I know this would depend somewhat on …

Social Norms Emoticons Paper

Forums
Jessica Diniz London Dec 16, 2009 9:13 am
Does anyone know of the paper that found that UK participants were not so taken by emoticons as US participants. I know of Schultz, P.W., J.M. Nolan, R.B. Cialdini, N.J. Goldstein…

Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…

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