CBSM Recommends

Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles
Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.
A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…
CBSM Recommends

The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…
CBSM Recommends

Bacterial Resistance and Nosocomial Infections Network

Cases
This paper explores five different approaches to antibiotic stewardship, providing examples of how international collaborations can address optimal prescribing. Each approach exam…
CBSM Recommends

Breast Aware

Cases
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Become an Antibiotic Guardian

Cases
To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
CBSM Recommends

Promoting early detection of breast cancer among Vietnamese-American women

Cases
In the United States, research has found that Vietnamese women are less likely to have heard about or participated in breast cancer screening tests than other women in the US. To …
CBSM Recommends

Go Boulder

Cases
Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…
CBSM Recommends

Fit Fans

Cases
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…

Virtual Oceania

Introductory Workshop

Jun 6th - 8th, 2023

Learn More

Virtual North America

Introductory Workshop

Jun 12th - 14th, 2023

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing