CBSM Recommends

Capitol Hill In Motion

Cases
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
CBSM Recommends

Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

The Effects of Non-Contingent Free Bus Tickets and Personal Commitment on Urban Bus Ridership

Articles
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
To compare the effects of free rides and commitment to a performance goal on increasing bus ridership in an urban setting, 83 non-bus riding automobile drivers were exposed to one…

Psychological resistance against attempts to reduce private car use

Articles
Tertoolen G., van Kreveld D. & Verstraten B. (1998). Psychological resistance against attempts to reduce private car use. Transportation Research Part A: Policy and Practice, 32 (3), 171-181.
The aim of the research was to investigate the effects of information, feedback and commitment on car use and attitudes related to car use. In a field experiment (N = 350) users o…

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