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Cultural Transmission and the Diffusion of Innovations: Adoption Dynamics Indicate that Biased Cultural Transmission is the Predominate Force in Behavioral Change
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Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
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Applying Diffusion of Innovation Theory to Intervention Development
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Why Organizations Adopt System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory
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Factors Necessary for the Social Diffusion of Social Energy in New England
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Diffusion of Energy-Conserving Innovations
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Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research
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The Response to the Commitment with Block-Leader Recycling Promotion Technique: A Longitudinal Approach
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