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Europe’s Energy Neighborhoods

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Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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GCC EcoDriver Program

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From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…
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Girl Scouts GLEE Program

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To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…
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Calgary Commuter Challenge

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First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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National Campaigns to Improve Antibiotic Use

Cases
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
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Carbon Cure

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Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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California’s Energy Conservation Competition

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Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
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Opower’s Home Energy Report, Minnesota

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In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Child Health Initiative for Lifelong Eating and Exercise (CHILE) Plus

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CHILE Plus, the Child Health Initiative for Lifelong Eating and Exercise program, was a randomized control trial designed to provide preschool aged children and their families wit…

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