Tools

The Seafood Watch Program

Cases
The Seafood Watch program began as a list of sustainable seafood choices developed by the Monterey Bay Aquarium between 1997-1999. This list was developed in order to answer visit…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Clean Air Messages that Motivate

Forums
Rebecca Freedman Mar 3, 2008 13:36 pm
Hi, We are designing Idle-Free signs for use in B.C. Certainly there are a lot of examples to work from, but I'm wondering if anyone has done any research about what messages …

Any Advice about a Campaign to Stop Feeding Birds?

Forums
Terre Dunivant San Luis Obispo Mar 24, 2008 14:32 pm
Dear Colleagues, We're working on interpretive signage for a City with a small lake full of ducks and geese that people love to feed, though it causes serious water quality p…

Prompting Dog Owners to Pick Up Dog Droppings

Articles
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
The present study investigated daily dog droppings and the amount picked up by owners in an urban area. In addition, two behavioral strategies (signs, instructions plus modeling)…

Decelerating Environmentally Destructive Lawn-Walking

Articles
Hayes, S. C. & Cone, J. D. (1977). Decelerating environmentally destructive lawn-walking. Environment and Behavior, 9, 4, 511-534.
Three general strategies (response difficulty, chaining, and prompting) were used to generate 6 interventions to decrease lawn walking in a park. Interventions were evaluated in s…

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Articles
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

Reusable Bags

Forums
Tim Dewey-Mattia Napa Nov 20, 2008 11:17 am
Clare - I definitely agree that we need to get more folks to use all these bags we give out. Here's the example of our campaign out here in the Bay Area to get people to reme…

Motivating Beverage Container Recycling on a College Campus

Articles
Luyben, P. & Cummings, S. (1981-1982). Motivating beverage container recycling on a college campus. Journal of Environmental Systems, 11, 3, 235-245.
Maintaining our materials base for production in the face of the declining energy and materials resources requires effective procedures to encourage recycling of scarce resources.…

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