Tools

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

Washington Post on Electronic "Peer Pressure"

Forums
waterwordsthatwork May 7, 2007 7:31 am
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…

Obtaining Domestic Energy Efficiency and Demand Reduction Through the Use of 'Commitments'

Forums
Unknown May 9, 2007 5:39 am
I am work on a British project to obtain energy efficiency and demand reduction in domestic situations. The project involves us trailing various measures, technical and behavioura…

Environmental Behavior Change

Forums
Tiago Rodrigues Brisbane May 16, 2007 21:08 pm
Hi! I'm currently developing research on principles most effective in guiding the development of environmental communication aimed at promoting environmental behavior change …

Prediction and Behaviour

Forums
Sharon Mcgann Jun 18, 2007 8:23 am
Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing