CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

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Nancy Adams Le Roy Dec 29, 2007 16:02 pm
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Humor and Changing Environmental Behavior

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Andrea Clarke Fort Collins, Colorado Oct 14, 2008 10:59 am
While you may not be close enough to American University in Washington, D.C. to take advantage of this, you might be interested in the videos: * * *Using the Power of Humor…

Cognitive and Physiological Processes of Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation

Articles
Rogers, R. W. Cognitive and physiological processes of fear appeals and attitude change: A revised theory of protection motivation.. Social Psychophysiology. Ed. J. Caciopppo & R. Petty. New York: Gilford Press, 1983.

Fear Arousing Persuasive Messages: Communication Yearbook 8

Articles
Boster, F. J. & Mongeau, P. Fear arousing persuasive messages. Communication Yearbook 8. Ed. R. N. Bostrom. Beverly Hills, Cal: Sage, 1984. 330-375.

Case Study of the Acid Rain Film Controversy: Political Propaganda or Environmental Education?

Articles
Hepburn, M. A. & Hepburn, L. R. Case study of the acid rain film controversy: Political propaganda or environmental education ?. Vol. 16. 1985. 1-6.
In 1982 the National Film Board of Canada released an educational film, Acid Rain: Requiem or Recovery? Early in 1983 the U.S. Department of Justice labeled the film as "politica…

Are People Acting Irrationally? Understanding Public Concerns about Environmental Threats

Articles
Wandersman, A. H. & Hallman, W. K. Are people acting irrationally? Understanding public concerns about environmental threats. Vol. 48. 1993. 681-686.
News stories about environmental events illustrate public concerns about environmental policy and regulations. Increasingly, public perceptions of risk and fear of cancer are infl…

Email 'Eco-Taglines'

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Ben Frost Manchester Oct 18, 2008 13:25 pm
Hi, everyone: I've been wondering about the proliferation of email taglines that ask people to "consider the environment before printing this email." Considering the methods pr…

Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research

Articles
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they wer…

Behavior Modifying Apothegm

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Saundra Edwards Dec 6, 2008 11:44 am
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

An Analysis of Normative Messages in Signs at Recreation Settings

Articles
Winter, Patricia L.; Cialdini, Robert B.; Bator, Renee J.; Rhoads, Kelton; Sagarin, Brad J. (1998). An Analysis of Normative Messages in Signs at Recreation Settings. Journal of Interpretation Research, 3, 1, 39-47.
A systematic evaluation of signs and messages at 42 recreation areas in California and Arizona focused on type of site, managing agency, density of message locales, sign attribute…

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