Bridging the Intention-Behaviour 'Gap': The Role of Moral Norm

Articles
Godin, G., Conner, M., & Sheeran, P. (2005). Bridging the intention-behaviour 'gap': The role of moral norm. British Journal of Social Psychology, 44(4), 497-512. doi:10.1348/014466604X17452.
This research examined whether intentions aligned with moral norms better predict behaviour compared with intentions aligned with attitudes. Six data sets predicting behaviours in…

Support for Environmental Protection: The Role of Moral Norms

Articles
Stern, P. C., Dietz, T., & Black, J. S. (1986). Support for environmental protection: The role of moral norms. Population and Environment, Behavioral and Social Issues, 8, 3-4, 204-222.
Presents a theoretical model that traces support for environmental protection to a social-psychological process involving the activation of moral norms against harming innocent pe…

Pollution Reduction Preferences of U.S. Environmental Managers: Applying Ajzen's Theory of Planned Behavior

Articles
Cordano, Mark; Frieze, Irene Hanson (2000). Pollution reduction preferences of U.S. environmental managers: Applying Ajzen's theory of planned behavior.. Academy of Management Journal, 43, 4, 627-641.
Modified I. Ajzen's theory of planned behavior to analyze the behavioral preferences of 295 environmental managers. Ss were surveyed and structural equation analysis was used to l…

Factors Influencing the Acceptability of Energy Policies: A Test of VBN Theory

Articles
Steg, L., Dreijerink, L., & Abrahamse, W. (2005). Factors influencing the acceptability of energy policies: A test of VBN theory. Journal of Environmental Psychology, 25(4), 415-425.
This paper examines factors influencing the acceptability of energy policies aimed to reduce the emission of CO-sub-2 by households. More specifically, it is studied to what exten…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Existential Threat and Compliance with Pro-Environmental Norms

Articles
Fritsche, I., Jonas, E., Kayser, D., & Koranyi, N. (2010). Existential threat and compliance with pro-environmental norms. Journal of Environmental Psychology, 30(1), 67-79. doi:10.1016/j.jenvp.2009.08.007.
Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three exper…

The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

Forums
Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Emotions and Actions Associated with Norm-Breaking Events

Articles
Wilson, D., & O'Gorman, R. (2003). Emotions and actions associated with norm-breaking events. Human Nature, 14(3), 277-304. doi:10.1007/s12110-003-1007-z.
Norms have a strong influence on human social interactions, but the emotions and actions associated with norm-breaking events have not been systematically studied. We asked subjec…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

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