CBSM Recommends

Stepping It Up

Cases
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

What Can We Learn from Failed Attempts to Change People's Behaviour?

Forums
Julie Cook Kitchener November 04, 2020 10:35 PM
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui October 23, 2020 04:01 AM
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

Forums
Julie Cook Kitchener October 21, 2020 06:04 PM
Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Amsterdam installs sustainable urinals to combat "wild peeing"

Forums
Liz Foote Maui October 04, 2020 05:40 AM
Well this is …different! Apparently public urination has been a big problem in Amsterdam, and it has now been addressed by an environmental psychologist, Richard De Vries, who inv…

Creating Citizen Choice Architects

Forums
Julie Cook Kitchener September 30, 2020 08:44 PM
Hi everyone, Perhaps many of you are familiar with 'nudges', those positive, gentle actions that persuade people to engage in particular behaviours (e.g. setting healthy food at …

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui September 02, 2020 02:41 AM
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener August 26, 2020 04:23 PM
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Kitchener August 18, 2020 03:45 PM
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing