Moderators of the Negativity Effect: Commitment, Identification, and Consumer Sensitivity to Corporate Social Performance
Liu, T., Wang, C., & Wu, L. (2009). Moderators of the negativity effect: Commitment, identification, and consumer sensitivity to corporate social performance. Psychology and Marketing, 27(1), 54-70.
The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Aggarwal, P., & Iacobucci, D. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87-101. doi:10.1086/383426.
The "Wear It" campaign: Encouraging boating safety & the use of life jackets
The Effect of Ecological Concern on Brand Perceptions
Kinnear, T. C., & Taylor, J. R. (1973). The effect of ecological concern on brand perceptions. Journal of Marketing Research, 10, 2, 191-197.
Recycling Symbol Research
Mikitka, K. F. (1987). Recycling symbol research. Resource Recycling, September/October, 32-34, 47.
R-2000 Home Energy and Water Efficiency Program
Baxter Healthcare Corporation Cardiovascular Group (CVG)
Energy Star: The Symbol for Energy Efficiency.
Changing social norms around native plants in your area
Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
