Green Consumers in the 1990s: Profile and Implications for Advertising

Articles
Roberts, J. A. (1996). Green consumers in the 1990s: Profile and implications for advertising.. Journal of Business Research, 36, 3, 217-231.
The passage of time and incipient change call for another look at the demographic and attitudinal correlates of ecologically conscious consumer behavior (ECCB). As concern for the…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

The Link between Recycling and Litter: A Field Study

Articles
Reams, M. A., Geaghan, J. P., & Gendron, R. C. (1996). The link between recycling and litter: A field study. Environment and Behavior, 28, 1, 92-110.
Determine whether residential recycling programs introduced an additional benefit (reduced litter) and evaluated the proposition that such programs should impart to participants a…

Public Commitment and Energy Conservation

Articles
Shippee, G. E., & Gregory, W. L. (1982). Public commitment and energy conservation. American Journal of Community Psychology, 10, 1, 81-93.
A field experiment was conducted to evaluate comparatively the effectiveness of two community interventions designed to reduce energy consumption. Building on prior research whic…

Factors Influencing Individual Recycling Behavior in Office Settings: A study of Office Workers in Taiwan

Articles
Lee, Y. J., De Young, R., & Marans, R. W. (1995). Factors influencing individual recycling behavior in office settings: A study of office workers in Taiwan. Environment and Behavior, 27, 3, 380-403.
Examined office recycling behavior through a survey administered to 1,788 Taiwanese workers. The survey measured household and office recycling behavior, commitment to recycling, …

Values and their Effect on Pro-Environmental Behavior

Articles
Karp, D. G. (1996). Values and their effect on pro-environmental behavior. Environment and Behavior, 28, 1, 111-133.
Used the 56 item Schwartz Scale of Values (S. H. Schwartz, 1992) to examine the structure of values and to assess the effect of these values on environmental behavior. The 2-dimen…

A Knowledge-Based Intervention for Promoting Carpooling

Articles
Kearney, A. R., & De Young, R. (1995). A knowledge-based intervention for promoting carpooling. Environment and Behavior, 27, 5, 650-678.
Investigated the impact of a story-based intervention on employees' knowledge and attitudes about, and stated willingness to adopt carpooling. A total of 645 employees at 5 sites …

Green Advertising and the Reluctant Consumer. Special Issue: Green Advertising

Articles
Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Special Issue: Green advertising.. Journal of Advertising, 24, 2, 1-6.
Presents an introduction to a special issue on green advertising. As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (env…

Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy. Special Issue: Green Advertising

Articles
Shrum, L. J., McCarty, J. A., & Lowrey, T. M. (1995). Buyer characteristics of the green consumer and their implications for advertising strategy. Special Issue: Green advertising. Journal of Advertising, 24, 2, 71-82.
Determined the extent to which particular consumer attitudes and beliefs are related to interest in purchasing environmentally safe products. Data from 3,264 respondents to the DD…

Resource Conservation and Recycling: Behavior and Policy

Articles
Oskamp, S. (1995). Resource conservation and recycling: Behavior and policy. Journal of Social Issues, 51, 4, 157-177.
Reviews earlier research on forms of solid waste recycling and describes the findings of several recent studies of curbside programs. Past research has found that general environm…

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