CBSM Recommends

Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

Emotional Messaging Promoting Walking & Cycling to School

Forums
Jay Kassirer Ottawa Apr 30, 2020 13:59 pm
Do you know any good examples of emotion-rich messages that promote walking and cycling to school, that are directed at students’ parents, and that are not judgmental, fear based …

Webinar on HSBC Clean Air Achievers (April 16)

Forums
Jay Kassirer Ottawa Apr 7, 2014 20:56 pm
HSBC Clean Air Achievers targets youth in grades 6 - 9 to reduce air pollution and increase physical activity levels via active modes of transportation. Every school program invol…

Webinar March 11: Stockholms Congestion Pricing Experience

Forums
Jay Kassirer Ottawa Jan 27, 2014 18:23 pm
How has Stockholm's congestion pricing experiment turned out and what can we learn from it? Congestion charges were introduced in Stockholm in 2006 as a trial, followed by a ref…

Call for Papers and Save the Date: Influencing Transportation Behaviors

Forums
Jay Kassirer Ottawa Jan 6, 2014 13:57 pm
The 23d annual Social Marketing Conference, held in Clearwater Beach, Florida is specifically looking for proposals for oral presentations and posters on influencing transportatio…

Call for Nominations: Landmark Behavior Change Case Studies (Transportation)

Forums
Jay Kassirer Ottawa Feb 10, 2013 18:08 pm
Tools of Change is soliciting nominations for its 2013 Landmark behavior change case studies in two topic areas  (1) home / building energy conservation and (2) sustainable trans…

Employer Recognition Program for Cyclists and Walkers

Forums
Megan Ramey Boston Jun 7, 2011 14:58 pm
I am looking for examples of employer designed programs focused on encouraging biking and walking to work that may have included any or all of the following: 1. Financial incent…

Free webinar on the " Im active in my neighbourhood " program

Forums
Jay Kassirer Ottawa Jan 26, 2011 15:05 pm
Transport Canada's Moving On Sustainable Transportation (MOST) Program is pleased to invite you to a free bilingual webinar entitled " Im active in my neighbourhood " to be held …

Light Rail Use is More Likely on Walkable Blocks: Further Support for Using Micro-Level Environmental Audit Measures

Articles
Werner, C., Brown, B., & Gallimore, J. (2009). Light rail use is more likely on walkable blocks: Further support for using micro-level environmental audit measures. Journal of Environmental Psychology, XX(X) (available online), 1-9.
The primary purpose of the study was to address the claim that people are more likely to walk to a transit stop if they live on a “walkable” block. An additional purpose was to ev…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing