CBSM Introductory Webinar May 21

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Jay Kassirer Ottawa May 1, 2014 16:31 pm
Do you want your managers and colleagues to better understand and support your social marketing efforts? Invite them to participate in our interactive "Introduction to Social Mark…

Env'tal Sessions at USF Social Marketing Conference

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Jay Kassirer Ottawa Apr 30, 2014 23:19 pm
Further to Doug's note yesterday, I've listed some of the environmental sessions at the upcoming USF Social Marketing Conference in June, at http://www.cullbridge.com/USF.doc, as …

Social Marketing Conference

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Apr 29, 2014 10:10 am
The Social Marketing Conference enters its 23rd year with a renewed commitment to social marketings robust capacity to influence complex social problems. Social marketing has pote…

April 30: Incentives & Norm Appeals Webinar

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Jay Kassirer Ottawa Apr 24, 2014 11:04 am
Only one week until our webinar on Incentives and Norm Appeals. In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of t…

Early-Bird Pricing ends April 30th: Toronto, Vancouver, Nanaimo, Seattle CBSM Workshops

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Apr 23, 2014 9:31 am
I will be delivering introductory and advanced community-based social marketing training in Toronto, Vancouver, Seattle and Nanaimo this fall. These workshops will be of interest …

Using Social Marketing to Influence Social Strategy (May 14, 2014)

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Jay Kassirer Ottawa Apr 9, 2014 22:51 pm
The next iSMA webinar is on using Social Marketing to influence social strategy. Too often Social Marketing is seen as a third order function that is only considered after key p…

Webinar (April 9): Creating Vivid, Personalized, Credible, Empowering Communications

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Jay Kassirer Ottawa Mar 31, 2014 18:56 pm
Create communications that are more engaging and cost-effective, by making them vivid, personalized, credible and empowering. In this 90-minute webinar you'll learn how, see examp…

Call for Nominations: Landmark Behavior Change Case Studies (Energy and Transportation)

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Jay Kassirer Ottawa Mar 24, 2014 19:52 pm
Tools of Change is soliciting nominations for its 2014 Landmark behavior change case studies in two topic areas (1) home / building energy conservation and (2) sustainable transp…

iSMA Webinar (March 26/27): Triggering Emotions Connected with Human Well-being

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Jay Kassirer Ottawa Mar 10, 2014 15:51 pm
What makes a life worth living? What is the relationship between the drivers of human well-being and important emotions that influence our behavior? And finally, can the social ma…

Webinar March 11 on Road / Congestion Pricing

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Jay Kassirer Ottawa Mar 3, 2014 15:08 pm
Hear Stockholms Professor Jonas Eliasson talk about that citys experience with congestion pricing. The charges reduced traffic into and out of the city core by 20% and led to huge…

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