Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback

Cases
In order to reduce air pollution and traffic congestion, the Boulder City Council began to promote sustainable methods of transportation. Through public meetings, barriers to usin…

Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use

Articles
Nordlund, A., & Garvill, J. (2003). Effects of values, problem awareness, and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23(4), 339-347.
The influence of values, problem awareness, and personal norm on willingness to cooperate were studied. The choice situation was seen as a social dilemma and willingness to reduce…

Human Values and the Emergence of a Sustainable Consumption Pattern: A Panel Study

Articles
Thogersen, J., & Ölander, F. (2002). Human values and the emergence of a sustainable consumption pattern: A panel study. Journal of Economic Psychology, 23(5), 605-630.
In this study, data from a random sample of Danish consumers are used to test the hypothesis that the emergence of a sustainable consumption pattern is influenced by individual va…

Travel Mode Choice of Women: The Result of Limitation, Ecological Norm, or Weak Habit?

Articles
Matthies, E., Kuhn, S., & Klöckner, C. (2002). Travel mode choice of women: The result of limitation, ecological norm, or weak habit?. Environment and Behavior, 34(2), 163-177. doi:10.1177/0013916502034002001.
Examines a model of travel mode choice that is able to explain gender differences in the willingness to reduce car use. By means of a survey among 187 inhabitants (101 males and 8…

Webinar: Integrated Marketing in London, England

Forums
Jay Kassirer Ottawa Jan 26, 2010 12:15 pm
Voir version en français ci-dessous This case study involves two boroughs in London, England, and illustrates the use of integrated marketing. For each target audience, this a…

Comparing and Combining Theories to Explain Proenvironmental Intentions: The Case of Commuting-Mode Choice

Articles
Wall, R., Devine-Wright, P., & Mill, G. (2007). Comparing and combining theories to explain proenvironmental intentions: The case of commuting-mode choice. Environment and Behavior, 39(6), 731-753.
This article addresses the need for systematic theory comparison and development in environmentally significant behavior (ESB) research. Using logistic regression (N = 398), model…

Desire to Change one's Multimodality and its Relationship to the Use of Different Transport Means

Articles
Diana, M., & Mokhtarian, P. (2009, March). Desire to change one's multimodality and its relationship to the use of different transport means. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 107-119.
Using data collected from French employees of a transportation institute and residents of the US San Francisco Bay Area, we operationalize a segmentation of mobility patterns base…

Proffers for New Development in Fairfax County, Virginia

Forums
Jay Kassirer Ottawa Jan 25, 2024 15:04 pm
Fairfax County established Transportation Demand Management (TDM) requirements (“proffers”) for new development that would have significant traffic impacts. For buildings within t…

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing