Encouraging urban tree stewardship through active citizen engagement
The "Wear It" campaign: Encouraging boating safety & the use of life jackets
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
Clean Builder Program
Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-Related Marketing Communications
Vaidyanathan, R., & Aggarwal, P. (2005). Using commitments to drive consistency: Enhancing the effectiveness of cause-related marketing communications. Journal of Marketing Communications 11(4), 231-246.
Self-Concept Clarity and the Foot-In-The-Door Procedure.
Burger, J., & Guadagno, R. (2003). Self-concept clarity and the foot-in-the-door procedure. Basic and Applied Social Psychology, 25(1), 79-86.
The Foot-In-The-Door Compliance Procedure: A Multiple-Process Analysis and Review
Burger, J. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3(4), 303-325.
