Fleet Conversion in Local Government: Determinants of Driver Fuel Choice for Bi-Fuel Vehicles

Articles
Johns, K., Khovanova, K., & Welch, E. (2009, May). Fleet conversion in local government: Determinants of driver fuel choice for bi-fuel vehicles. Environment and Behavior, 41(3), 402-426.
This study evaluates the conversion of one local government’s fleet from gasoline to bi-fuel E-85, compressed natural gas, and liquid propane gas powered vehicles at the midpoint …

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers

Articles
Jonick, T., Anderson, E. L., Lin, S., Bruni, C. M., Schultz, P., Groner, S., et al. (2010). What's the Catch? Reducing Consumption of Contaminated Fish Among Anglers. Social Marketing Quarterly, 16(1), 32-51.
In Southern California, white croaker caught within proximity to the Palos Verdes Shelf Superfund Site have been found to be contaminated with such high levels of dichloro-dipheny…

Urgency & Agency: Conquering Climate Despair

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Julie Cook Kitchener May 27, 2021 17:29 pm
Hi everyone, "I will admit that I sometimes fall into the climate doom-ism camp. As a sustainability and behavioral scientist steeped in a steady stream of information about how …

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

An Introduction to Deviance-Regulation Theory: The Effect of Behavioral Norms on Message Framing

Articles
Blanton, H., Stuart, A., & VandenEijnden, R. (2001). An introduction to deviance-regulation theory: The effect of behavioral norms on message framing. Personality and Social Psychology Bulletin, 27(7), 848-858. doi:10.1177/0146167201277007.
Introduces a social judgment framework the authors term deviance-regulation theory. This theory proposes that people self-regulate more on the basis of the perceived social conseq…

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Car Use of Young Adults: The Role of Travel Socialization

Articles
Haustein, S., Klöckner, C., & Blöbaum, A. (2009). Car use of young adults: The role of travel socialization. Transportation Research Part F: Traffic Psychology and Behaviour, 12(2), 168-178. doi:10.1016/j.trf.2008.10.003.
This study evaluates how different aspects of travel socialization during childhood and adolescence contribute to the explanation of travel mode choice in young adulthood. In an o…

Webinar: The role of motivational research in creating effective behaviour change strategy

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Julie Cook Kitchener Jun 21, 2021 18:51 pm
Hi everyone, The International Social Marketing Association and the Australian Association of Social Marketing are co-hosting a webinar regarding the role of motivational researc…

The Effects of Personal Communication Strategies on Curbside Recycling

Articles
Lucia, M. (1990). The effects of personal communication strategies on curbside recycling. Dissertation Abstracts International, 51, 6-B,

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