Restoring Watersheds via Social Diffusion

Forums
Julie Cook Kitchener Jun 23, 2025 12:10 pm
Hi all,    An interesting example of social diffusion in action is the Redwood River Clean Water Project in Minnesota. It began as a response to poor water quality conditions in t…

Reducing Bullying

Forums
Julie Cook Kitchener Jun 16, 2025 12:30 pm
Hi all,    Bullying in schools is widely recognized as a significant public health problem. While there are many anti-bullying campaigns and programs out there, the Olweus Bullyin…

Using Games for Educational Messaging

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Shuli Rank Bronx Nov 22, 2024 15:26 pm
Hi everyone, I have a question about games. I know hat zoos, aquariums, nature centers, etc. will often use games to teach about conservation, ecology, wildlife etc. What I'm wond…

Love your Lake program: Encouraging homeowners to naturalize their shorelines

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Julie Cook Kitchener Jul 1, 2024 12:30 pm
Hi all,   Shorelines are known as the ‘ribbon of life’ due to the critical role they play in supporting wildlife, filtering out pollutants, decreasing soil erosion, and mitigating…

Solarize campaigns: Harnessing the power of the crowd

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Julie Cook Kitchener May 13, 2024 12:51 pm
Hi all,   Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Invasive species and the effectiveness of public awareness campaigns

Forums
Julie Cook Kitchener Apr 22, 2024 12:46 pm
Hi all,   Public awareness campaigns are often applied to mitigate the negative impacts that invasive species have on healthy ecosystems. However, there is little evidence suggest…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Collaborate or confront? Protecting migratory birds from window collisions

Forums
Julie Cook Kitchener Mar 5, 2024 16:38 pm
Hi all,  Migratory birds are returning to their native habitats in those parts of the world that are emerging from winter. A very interesting Toronto-based organization called FL…

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