Three communication traps & how to avoid them

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Julie Cook Kitchener Oct 14, 2024 12:58 pm
Hi all,    If you’d like to learn more about framing your conservation messages, this resource may be for you. Conservation Optimism has created a helpful communication toolkit th…

How climate anxiety shapes support for renewable energy

Forums
Julie Cook Kitchener Jul 8, 2024 12:51 pm
Hi all,   A recent study published by Energy Policy has found that people’s concerns about climate change shape their support for various energy sources, from renewable energy to …
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Carbon Cure

Cases
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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Solarize Boosts Installations and Transforms Solar Markets Across America

Cases
Solarize first came to life in 2009 when a Portland resident interested in installing solar power recruited neighbors to join them in “going solar” to get a volume discount. Once …
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Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water

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Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
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Climate Matters Program for TV Weathercasters

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In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
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Healthy Penis: San Francisco’s Social Marketing Campaign to Increase Syphilis Testing among Gay and Bisexual Men

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Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
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Using Formative Research to Promote Behavior Change among Male Clients of Female Sex Workers in Vietnam

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Created as part of a larger HIV prevention project, the campaign described here was developed to reduce new HIV infections among the most-at-risk-populations in Vietnam – sex work…
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Evaluating the impact of the narrow cast marketing of ‘Snake Condoms’ to indigenous youth

Cases
Created through a joint initiative between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organization (VACCHO), and the Mildura Aboriginal Health Se…
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Health Communication via New Media: An Internet-Based Peer Community Dedicated to Health Information Created by Youth in Dakar, Senegal

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In the summer of 2008, Réseau Africain de l’Éducation pour la Santé (RAES) developed and implemented a health communications pilot project targeting secondary school students thro…

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