CBSM Recommends

Europe’s Energy Neighborhoods

Cases
Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
CBSM Recommends

Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
CBSM Recommends

ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…

Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Public Policy and Consumer Information: Impact of the New Energy Labels

Articles
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Investigated 2 questions about the federal energy consumption labeling program for home appliances: (a) the likely impact of the labels on consumers and (b) the relative effect of…

Energy Star: The Symbol for Energy Efficiency.

Cases
Energy Star is a government and industry partnership that makes it easier for businesses and consumers to save money and protect the environment. In 1992, the U. S. Environmental …

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