In response to low cancer screening rates in the United States, New York State’s Cancer Services Program (CSP) was created in an attempt to increase screening rates among the stat…
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
Working with women with at risk pregnancies in the Greater Montreal Area in order to reduce instances of low birth weight in babies was the goal of the Montreal Dietary Dispensary…
In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
From September 2008 to March 2011, Green Communities Canada’s EcoDriver program operated in twelve Ontario communities promoting fuel-saving behaviors in three core areas: fuel ef…
As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …
