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Seattle Neighborhoods In Motion

Cases
Developed by King County Metro (KCM), Seattle Neighborhoods In Motion was designed to work directly with individuals to reduce drive-alone trips being made to a full range of trav…
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Fit Fans

Cases
In 2007, a Health and Lifestyle survey in Hull, UK showed a high prevalence of overweight and obese individuals in the adult population. While weight management services were avai…
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Agita São Paulo

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In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
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Starve a Vampire, Donate Blood

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Starve a Vampire, Donate Blood was an American Red Cross campaign developed in partnership with the television network CW. The goal of the program was two-fold; to promote CW’s ne…
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Barcelona is full blooded

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In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Evaluating the “Baby Jack” Storyline on The Bold and the Beautiful: Making a Case for Bone Marrow Donations

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In an effort to increase public awareness about bone marrow transplantation and encourage individuals to register as donors, Hollywood, Health, &Society worked with The Bold and T…
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Do Bugs Need Drugs?

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Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
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Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

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In an attempt to combat vehicle idling, Toronto instated an Anti-Idling Bylaw limiting vehicle idling to three minutes. However, because enforcement proved difficult, the bylaw al…
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TransLink's TravelSmart Program

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Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
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Spare the Air

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In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…

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The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

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