Save the Date! (June 10th): PNSMA's Summer Forum on COVID-19, Social Marketing, and the Environment

Forums
Liz Foote Maui May 23, 2020 8:04 am
Hello everyone, the Pacific Northwest Social Marketing Association's Summer Forum will be held on Wednesday, June 10th, from 11;30 am - 1:00 pm. It will be held virutally (as you'…

Global Survey for Anyone Who Teaches Social Marketing (Update & Request for Participation)

Forums
Liz Foote Maui May 20, 2020 2:41 am
Hi everyone, if you teach social marketing in any capacity, either in a formal academic setting, or elsewhere via workshops, please take a moment to complete this survey, or pass …

May and June Virtual CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria May 6, 2020 2:28 am
I’ve had a number of people ask whether my community-based social marketing workshops could be offered virtually given the pandemic.  In response, I have scheduled virtual Zoom wo…

Actual vs. Reported behavior: Increasing handwashing in public restrooms.

Articles
Nichols, A. L. (2014). Actual vs. Reported behavior: Increasing handwashing in public restrooms. Swiss Journal of Psychology, 73(1), 41-46.
Past research has failed to adequately address the reasons behind the lack of handwashing in public restrooms. The present study explores possibilities for using psychology to des…
CBSM Recommends

The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

May & June Virtual CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria Mar 31, 2020 22:41 pm
Fostering Sustainable and Healthy Behavior Virtual Workshops Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training virtua…

Best Wishes

Forums
Doug McKenzie-Mohr Victoria Dec 24, 2019 17:32 pm
Wishing everyone the very best for the holiday season. May our combined efforts move us closer to the world we each imagine and long for in 2020. Doug Doug McKenzie-Mohr, Ph.D.

Vancouver, Auckland, Melbourne and Brisbane CBSM Workshops

Forums
Doug McKenzie-Mohr Victoria Dec 22, 2019 20:03 pm
In early 2020 I will be delivering both introductory and advanced community-based social marketing workshops in Vancouver (Jan. 28-31), Auckland (Feb. 24-27), Melbourne (Mar. 3-6)…

Water or Energy Community Engagement Program Examples.

Forums
Cara Horner Melbourne Sep 9, 2019 6:58 am
Looking for any great examples of best practise water or energy community engagement programs which have been evaluated and shown to work. We have some aspirational community redu…

Invitation to Publish Social Marketing Case Studies

Forums
Sameer Deshpande Brisbane Sep 3, 2019 4:25 am
Chahid Farouli and Jeff French are editing, and Palgrave is publishing the Encyclopedia of Social Marketing. One of the five sections include Applications and significant social m…

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