When Social Norms and Pressures Are Not Enough: Environmental Performance in the Trucking Industry

Articles
Thornton, D., Kagan, R., & Gunningham, N. (2009). When social norms and pressures are not enough: Environmental performance in the trucking industry. Law & Society Review, 43(2), 405-436. doi:10.1111/j.1540-5893.2009.00377.x.
Why do some business firms and not others work hard to advance regulatory values such as environmental protection and comply with regulations? Previous research indicates that bus…

The Relative Influence of Attitudes and Subjective Norms from Childhood to Adolescence: Between-Participant and Within-Participant Analyses

Articles
Trafimow, D., Brown, J., Grace, K., Thompson, L., & Sheeran, P. (2002). The relative influence of attitudes and subjective norms from childhood to adolescence: Between-participant and within-participant analyses. The American Journal of Psychology, 115(3), 395-414.
313 children and adolescents (ages 8-16) were asked to indicate their behavioral intentions, attitudes, and subjective norms for 34 behaviors. Between-participant and within-parti…

The Eye of the Camera: Effects of Security Cameras on Prosocial Behavior

Articles
van Rompay, T., Vonk, D., & Fransen, M. (2009). The eye of the camera: Effects of security cameras on prosocial behavior. Environment and Behavior, 41(1), 60-74. doi:10.1177/0013916507309996.
This study addresses the effects of security cameras on prosocial behavior. Results from previous studies indicate that the presence of others can trigger helping behavior, arisin…

Comparing and Combining Theories to Explain Proenvironmental Intentions: The Case of Commuting-mode Choice

Articles
Wall, R., Devine-Wright, P., & Mill, G. (2007). Comparing and combining theories to explain proenvironmental intentions: The case of commuting-mode choice. Environment and Behavior, 39(6), 731-753. doi:10.1177/0013916506294594.
This article addresses the need for systematic theory comparison and development in environmentally significant behavior (ESB) research. Using logistic regression (N = 398), model…

The Effect of a Favor on Public and Private Compliance: How Internalized is the Norm of Reciprocity?

Articles
Whatley, M., Webster, J., Smith, R., & Rhodes, A. (1999). The effect of a favor on public and private compliance: How internalized is the norm of reciprocity?. Basic and Applied Social Psychology, 21(3), 251-259. doi:10.1207/S15324834BASP2103_8.
The norm of reciprocity requires that we repay in kind what another has done for us. This study examined the degree that social (public) and internal (private) consequences of rec…

Focus Theory of Normative Conduct and Terror Management Theory: The Interactive Impact of Mortality Salience and Norm Salience on Social Judgment

Articles
Jonas, E., Martens, A., Niesta Kayser, D., Fritsche, I., Sullivan, D., & Greenberg, J. (2008). Focus theory of normative conduct and terror management theory: the interactive impact of mortality salience and norm salience on social judgment. Journal of Personality and Social Psychology, 95(6) 12391251.
Research on terror-management theory has shown that after mortality salience (MS) people attempt to live up to cultural values. But cultures often value very different and sometim…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

Forums
Christiane Lellig Fleet Jul 2, 2015 8:13 am
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…
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The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui Jun 3, 2020 1:58 am
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui Jul 9, 2020 9:24 am
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

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