To meet global greenhouse gas targets, we will need to remove carbon dioxide (CO2) from the atmosphere, not just slow down emissions. Carbon Cure was designed to promote a shift i…
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Now that 2024 has come to a close and we’re off to a fresh start in 2025, some of you may be thinking about your New Year’s resolutions. Award-winning behavioral scient…
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Rare’s Centre for Behavior & the Environment has published a framework that includes six behavioural levers to apply when leading behaviour change campaigns.
They exp…
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Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…
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The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
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I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …
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There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…
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I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…
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If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
