In 2014, Virgin Atlantic Airways (VAA) conducted a pilot with its captains to determine how monitoring, performance information, personal targets, and prosocial incentives would i…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
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Even with the growing climate crisis and the rising cost of living, it is still a challenge to convince homeowners to retrofit their homes to be more energy efficient. T…
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If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
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I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
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Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…
