Social Capital and the Diffusion of Innovations Within Organizations: The Case of Computer Technology in Schools

Articles
Frank, K. A., Zhao, Y., & Borman, K. (2004). Social capital and the diffusion of innovations within organizations: The case of computer technology in schools. Sociology of Education, 77, 148 - 171.
Although the educational community has learned much about better educational practices, less is known about processes for implementing new practices. The standard model of diffusi…

Social, Economic and Environmental Dimension of Sustainable Development in Protected Areas

Articles
Ira, V. (2001). Social, economic and environmental dimension of sustainable development in protected areas. Ekologia Bratislava, 20 (SUPPL. 3), 305-316.
The paper deals with the issue of sustainable development in three territories with important natural-landscape and cultural landscape values (Lower Morava river region, Tatras re…

Environmental Attitudes and Diffusion of Innovations: The Energy Saving Case

Articles
Martín, R., Corraliza, J., & Berenguer, J. (2003). Environmental attitudes and diffusion of innovations: The energy saving case. People, places, and sustainability (pp. 291-301). Ashland, OH US: Hogrefe & Huber Publishers. Retrieved from PsycINFO database.
(from the chapter) Assesses the influence of different environmental attitudes and habits on behavioral intentions affecting sustainability. The sample was made up of 253 Spanish …

Changing Homeowners' Use of Toxic Household Products: A Transactional Approach

Articles
Werner, C. (2003). Changing homeowners' use of toxic household products: A transactional approach. Journal of Environmental Psychology, 23(1), 33-45
The present article examines how a multilevel persuasion program might induce environmental attitude and behavior change. An education and behavior change program was developed to…

The Implementation of Set-Back Thermostats and Social Diffusion in Twin Rivers, New Jersey

Cases
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
After conducting a literature review, a time -controlled set-back thermostat was used as an innovation to reduce energy consumption. Residents in a three-block area in Twin Rivers…

A Sociotechnical Mapping of Domestic Biomass Heating Systems in Austria

Articles
Rohracher, H. (2002). A sociotechnical mapping of domestic biomass heating systems in Austria. Bulletin of Science, Technology & Society, 22(6), 474-483.
Introducing the perspective of science and technology studies (STS) to the analysis of the design and adoption of environmentally friendly technologies may help develop more effec…

Opinion Leadership in Green Consumption: An Exploratory Study

Articles
Flynn, L. R., & Goldsmith, E. (1994). Opinion leadership in green consumption: An exploratory study. Journal of Social Behavior and Personality, 9, 3, 543-553.
Explored how interpersonal communication functions in the domain of green consumption. Data were collected by means of a self-administered questionnaire to 99 women (aged 20-74 yr…

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa Jul 30, 2007 21:55 pm
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

“Fish Forever” Program’s Psychosocial Theory of Change and Use of Social Marketing Strategies

Forums
Liz Foote Maui Aug 5, 2020 3:32 am
The North America Congress for Conservation Biology was held last week virtually, and they had a track on conservation marketing. One of the talks featured a program called “Fish …

Nature Conservation Policies Rarely Change Behaviour

Forums
Julie Cook Kitchener Sep 9, 2020 16:31 pm
Hi everyone, There is an interesting article that was recently posted by Science Daily stating that nature conservation strategies announced by politicians rarely include behavio…

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