Communication Behavior by Environmental Activists Compared to Non-Active Persons

Articles
Larson, M. A., Zimmerman, D. & Scherer, C. (1982). Communication behavior by environmental activists compared to non-active persons. Journal of Environmental Education, 14, 1, 11-21.

Crafting Normative Messages to Protect the Environment

Articles
Cialdini, R. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12(4), 105-109. doi:10.1111/1467-8721.01242.
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are the circumstances un…

Using Public Service Announcements to Change Behavior: No More Money and Oil Down the Drain

Articles
Nolan, J., Schultz, P., & Knowles, E. (2009). Using public service announcements to change behavior: No more money and oil down the drain. Journal of Applied Social Psychology, 39(5), 1035-1056.
Radio and television offer promising media for addressing large-scale social problems. Unfortunately, very few mass-media messages have utilized social psychological theories of p…

Using Commitment and Communication to Increase Grass Cycling in Suburban Neighborhoods

Cases
Cobern, M. K., Porter, B.E., Leeming, F.C., & Dwyer, W.O. (1995). The effect of commitment on adoption and diffusion of grass cycling. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 213-232.
First, a literature was conducted to identify the most effective behavior change tools to encourage grass cycling. Then, three homogeneous suburban neighborhoods were observed for…

Putting Text in Context: The Conflict Between Pro-Ecological Messages and Anti-Ecological Descriptive Norms

Articles
Oceja, L., & Berenguer, J. (2009). Putting text in context: The conflict between pro-ecological messages and anti-ecological descriptive norms. The Spanish Journal of Psychology, 12(2), 657-666.
In the present work we test whether the effectiveness of ecological messages may be canceled out when they conflict with the descriptive norm that is salient in the situation. In …

Public Perception of Strategies for Increasing Participation in Recycling Programs

Articles
Nyamwange, M. (1996). Public perception of strategies for increasing participation in recycling programs. Journal of Environmental Education, 27, 4, 19-22.
Assessed public perception of selected strategies for increasing participation in city recycling programs. Ss completed a questionnaire regarding frequency of recycling, items rec…

Automated Phone Systems

Forums
Elizabeth Kenrick Pembroke Jan 9, 2007 5:10 am
Currently, our office handles the phone calls for missed recyclable/organics/garbage pick-up, general inquiries regarding our advanced waste management system as well as administr…

CRM Programs for Social Marketing

Forums
Karin Stark London Jul 26, 2008 6:31 am
Hi, I am looking for any research / information on effective CRM (Customer Relationship Management) type programs, specifically for social marketing campaigns. I will be desig…

Community Engagement with Climate Change

Forums
Catherine Sims Jun 30, 2008 12:37 pm
Hello I work for an organisation called CRed Suffolk. I am looking at ways to engage community groups in carbon reduction schemes. I am keen to engage in different ways: so fa…

Surveys/Questionnaires (Quant or Qual) for Recycling/Compostable Choices

Forums
RAFIQ BALOCH bermingom Oct 14, 2008 7:39 am
Hi: I've been sitting here on the sidelines for few weeks reading and learning about sustainable behavior from the professional's perspective via this listserv. Wow! I am v…

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