Tools

Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use

Articles
Werner, Carol M.; Byerly, Sari; White, Paul H.; Kieffer, Matthew (2004). Validation, Persuasion and Recycling: Capitalizing on the Social Ecology of Newspaper Use. Basic and Applied Social Psychology, 26, 2, 183-198.
Two experiments used clinical validation to increase scrutiny of messages posted in public settings. The first experiment used a 2 (validation: no/yes) × 2 (persuasion: none/"it i…

CBSM and Scale, John Edwards Message Resonnating with Iowa Voters

Forums
Nancy Adams Le Roy Dec 29, 2007 16:02 pm
Doug, the book Fostering Sustainable Behavior, and social marketing were mentioned in Richard Heinberg's latest book -- Peak Everything Waking up to the Century of Declines, o…

Behavior Modifying Apothegm

Forums
Saundra Edwards Dec 6, 2008 11:44 am
Thanks to all of you, We need a series of behavioral modifying apothegms for some banners that will be used at some green collar events. The banners will be used to help direc…

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Articles
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

Ecological Awareness, Environmentalist Action, and International Conservation Strategy

Articles
Kottak, C. P. & Costa, A. C. (1993). Ecological awareness, environmentalist action, and international conservation strategy. Human Organization, 52, 4, 335-343.
Describes ongoing research on environmental risk perception and action in Brazil and Madagascar. Researchers have been investigating the relationship between the perception of env…

Positive vs. Negative Images

Forums
Jay Kassirer Ottawa Apr 13, 2007 13:35 pm
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…

A Historical View of Scare Tactics

Articles
Boyer, P. (1986). A historical view of scare tactics. Bulletin of the Atomic Scientist, January, 17-19.

Energy Conservation Campaign

Forums
Terri Buckner Jun 2, 2006 16:08 pm
Hi, We are preparing to launch an energy conservation campaign for the school year that will start in August. I've been creating energy profiles for each of the buildings on …

Crafting Persuasive Pro-Environment Messages USDA Booklet?

Forums
Terre Dunivant San Luis Obispo Jul 25, 2006 14:48 pm
Hi, Does anyone know how to get ahold of a copy of the USDA booklet for environmental managers about incorporating social science research into designing persuasive pro-envir…

Typology of Commonly Used Energy Saving Message Themes....

Forums
Jernej Markelj Oct 9, 2007 20:00 pm
Hello, I am trying to create a typology of commonly used message themes conveyed in energy saving ads and public service announcements (like social responsibility, cost savin…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing