Washington Post on Electronic "Peer Pressure"
Prediction and Behaviour
Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs
Local Action on Climate Change
Brilliant Web Banner Campaign for UK's Energy Saving Trust
Don't Miss the Article on Social Norms
A Distorted View of Things
When do People Act to Maintain Common Resources? A Reformulated Psychological Question for our Times
Stern, P. C. When do people act to maintain common resources? A reformulated psychological question for our times. Vol. 13. 1978. 149-158.
Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior
Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.
Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.