Tools

Washington Post on Electronic "Peer Pressure"

Forums
waterwordsthatwork May 07, 2007 07:31 AM
The Washington Post has a nice feature story this morning on the growing use of email lists. The story, "Offering Both the Nice and the Nasty, E-Mail Lists Surge in Usage," profil…

Prediction and Behaviour

Forums
Sharon Mcgann June 18, 2007 08:23 AM
Hi All, Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of …

Ambassador, Peer recruitment, Block Leader, Brand Evangelist Programs

Forums
Jay Kassirer Ottawa July 30, 2007 09:55 PM
I'm seeking models or examples of ambassador / peer recruitment / block leader / brand evangelist programs. Doug Mckenzie-Mohr has been encouraging the use of social diffusion and…

Local Action on Climate Change

Forums
Ben Frost Manchester December 16, 2007 08:51 AM
Here's an article in the Boston Globe that features FSB and Doug, focusing on the efforts of Keene, New Hampshire. "The journey of a thousand miles..." http://www.boston.com/new…

Brilliant Web Banner Campaign for UK's Energy Saving Trust

Forums
Terre Dunivant San Luis Obispo May 27, 2008 02:28 AM
Commit to save your 20%. interactive banner ads promoting energy conservation using norm appeals and personal action/empowerment People's Voice Winner, 2008 Webby Awards http://w…

Don't Miss the Article on Social Norms

Forums
Kate Melby Petoskey July 10, 2008 03:29 PM
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …

A Distorted View of Things

Forums
mtremper September 08, 2008 11:28 AM
Power company enlists kids to be "climate cops" Dear Friend, If the tree-hugging, save-the-planet zealots have their way, the idiocy of global warming will not only be…

When do People Act to Maintain Common Resources? A Reformulated Psychological Question for our Times

Articles
Stern, P. C. When do people act to maintain common resources? A reformulated psychological question for our times. Vol. 13. 1978. 149-158.
Discusses under what conditions people act to maintain common resources so that they will be useful to future generations. Research on individuals and social institutions that act…

Residential Energy Conservation: The Role of Past Experience in Repetitive Household Behavior

Articles
Macey, S. M., & Brown, M. A. Residential energy conservation: The role of past experience in repetitive household behavior. Vol. 15. 1983. 123-141.
Discusses repetitive behaviors that conserve residential energy. Repetitive behavior is viewed as a function of past experience, attitudes, subjective norms, and intentions. Data …

Cognitive Consequences of Legislating Postpurchase Behavior: Growing up with the Bottle Bill

Articles
Kahle, L. R., & Beatty, S. E. Cognitive consequences of legislating postpurchase behavior: Growing up with the bottle bill. Vol. 17. 1987. 828-843.
Examined the variables of (1) attitudes toward returning bottles, (2) intentions, (3) behaviors, (4) subjective norms, and (5) habits as they function within the cognitive context…

Virtual Oceania

Introductory Workshop

Jun 6th - 8th, 2023

Learn More

Virtual North America

Introductory Workshop

Jun 12th - 14th, 2023

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing