Students' Perceptions of Difficulties in Cycling to School in Urban and Suburban Taiwan

Articles
Chang, H.-W., Chang, H.-L. (2008). Students' perceptions of difficulties in cycling to school in urban and suburban Taiwan. Transportation Research Record, (2060), pp. 123-130.
Previous research has identified the importance of cycling training programs and examined the relationship between cycling attitudes and the behavior of cyclists; another importan…

What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study

Articles
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
With the rise of the Internet and mobile phone, various forms of public transport information services have emerged that enable people to make better informed travel choices. Neve…

Eco-Driving (Hypermile) Behavioural Change

Forums
Lynn Moir Edinburgh Nov 4, 2009 6:27 am
I recently completed stage 2 of an awareness raising and behavioural change campaign on getting long distance commuters to eco-drive(also known as hyper mile-ing in US). The prog…

Community vs. Business Target Audience

Forums
Cathy Aspen Lethbridge Nov 2, 2009 16:10 pm
Hello! I'm currently working on a social marketing project aimed towards increasing carpooling among workers who currently commute to work alone from a surrounding community. W…

Market segmentation analysis using attitudes toward transportation exploring the differences between men and women

Articles
Beirão, G., Cabral, J.S. (2008). Market segmentation analysis using attitudes toward transportation exploring the differences between men and women. Transportation Research Record, (2067), pp. 56-64.
Traveler attitudes and preferences as well as demographic variables are important components of travel behavior. By using travel attitudes, factor and cluster analyses were conduc…

Priced Parking

Forums
Jay Thakkar Princeton Oct 13, 2009 12:03 pm
We are planning to implement a pilot Priced Parking program. In collaboration with one of our Clients, we want to device a strategy where employees pay (a very small amount though…

Extending Planned Environmentalism: Anticipated Guilt and Embarrassment Across Cultures

Articles
Kaiser, F., Schultz, P., Berenguer, J., Corral-Verdugo, V., & Tankha, G. (2008). Extending planned environmentalism: Anticipated guilt and embarrassment across cultures. European Psychologist, 13(4), 288-297.
This paper cross-culturally tests an extended version of the planned behavior theory. Using cross-sectional surveys of 801 university students from four different cultures (high v…

Vehicle Idling Awareness Efforts

Forums
Unknown Sep 6, 2009 21:35 pm
Encouraging people to turn off the vehicle engines to conserve fuel takes a multi-tiered campaign (TV and newspaper stories, flyers, signage, in schools, to businesses, etc). I am…

How to Show the Cost-Effectiveness of Trip-Reduction over Road-Construction?

Forums
Alison Wiley Salem Sep 2, 2009 10:55 am
I run an undersized transportation options program at my state's department of transportation. My goal is to show the highway (road construction) division, in numeric, quantitativ…

Cycling & Public Transport Programs for Families with Young Children

Forums
Kathy Brunning Melbourne Aug 24, 2009 12:14 pm
Hello, A couple of years ago I set up Mums (& Dads) on Bikes rides in Northcote, Melbourne, for families with young children, designed especially for young children. The very s…

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