Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
School Travel Plans: Overcoming Barriers to Implementation
Baslington, H. (2008). School travel plans: Overcoming barriers to implementation. Transport Reviews, 28(2), 239-258.
What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
CRM Programs for Social Marketing
Persuasive Messages - Improving Active Transportation
Children: A Critical Link for Changing Driving Behavior
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Television Feedback used to Modify Gasoline Consumption
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
