Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
School Travel Plans: Overcoming Barriers to Implementation
Baslington, H. (2008). School travel plans: Overcoming barriers to implementation. Transport Reviews, 28(2), 239-258.
What Affects Use of Pretrip Public Transport Information?: Empirical Results of a Qualitative Study
Farag, S., Lyons, G. (2008). What affects use of pretrip public transport information?: Empirical results of a qualitative study. Transportation Research Record, (2069), pp. 85-92.
Promoting Gasoline Conservation: The Effects of Reinforcement Schedule, a Leader, and Self-Recording
Hake, D.F. & Foxx, R. M. (1978). Promoting gasoline conservation: The effects of reinforcement schedule, a leader, and self-recording. Behavior Modification, 2, 3, 339-370.
CRM Programs for Social Marketing
Persuasive Messages - Improving Active Transportation
Shifting to Sustainable Modes of Transportation in Boulder Colorado Using Incentives, Norms, Communication and Feedback
Television Feedback used to Modify Gasoline Consumption
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
1-2-3 Campaign Against Global Warming
Children: A Critical Link for Changing Driving Behavior
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html