Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

An Analysis of Public Posting in Reducing Speeding Behavior on an Urban Highway

Articles
Van Houten, R., Nau, P. A. & Marini, Z. (1980). An analysis of public posting in reducing speeding behavior on an urban highway. Journal of Applied Behavior Analysis, 13, 3, 383-395.
Using a reversal design, the percentage of drivers speeding on an urban highway was measured with a concealed radar unit (baseline condition). During the daily posting condition…

Clean Air Messages that Motivate

Forums
Rebecca Freedman March 03, 2008 01:36 PM
Hi, We are designing Idle-Free signs for use in B.C. Certainly there are a lot of examples to work from, but I'm wondering if anyone has done any research about what messages …

Problem Driving Institute

Forums
ddanyluk7 March 30, 2007 08:27 PM
Hello List serve community, A short time ago I asked if any of you had any knowledge of sustainable measures to address campus related (faculty) vehicle use. I received sever…

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This project had three separate conditions. Two Kiss and Ride sites and two schools served as controls and received none of the above materials. In a second condition, two Kiss a…

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