The university that I am involved with is preparing a plan to achieve carbon neutrallity. The President has been a leader in the national effort and a number of faculty have bough…
I'm currently involved in researching methods to overcome specific barriers to energy conservation in the workplace. Although I'm finding that there's a lot of literature on barr…
I am in charge of the education and outreach for an effort similar to the Chesapeake Bay recovery program but for Puget Sound in Washington State. One of the issues we've struggl…
Hi All.
I'm on a quest for the magic list of social marketing's behavioural change techniques. Across different fields, there are different lists of behavioural change technique…
Wow! The article on Social Norms (being aware of the power to them and harnessing it to address climate change) in the International Journal of Sustainability Communications is a …
Hi All,
Ive been reading an INSEAD Knowledge Newsletter article which analyses peoples predictions compared to their behaviours and it seems to be pointing in the direction of t…
Hi!
I'm currently developing research on principles most effective in guiding the development of environmental communication aimed at promoting environmental behavior change i…
In designing messages on prompts and other communications, we are advised to use positive wording that describes the behavior we want, rather than negative wording that asks peopl…
Good morning
Has anybody had success with prompts for messages like careful what goes down sinks and drains and turning of lights and appliances (obviously not the wording tha…
Hello.
We are developing training modules on behavior change for our network of conservation educators and communicators around the world. The audience is primarily conservatio…
