Tools

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Buy Local Campaigns

Forums
Nancy Adams Le Roy May 31, 2008 10:23 am
My nearest small town of 900 is undertaking a "Buy Local" Campaign. I found some good things on the internet about how to undertake such a campaign, but they didn't include fsm ty…

Waste Wise Program

Cases
Waste Wise is a free, voluntary program set up by the United States Environmental Protection Agency (EPA) which attempts to eliminate costly municipal solid waste. Waste Wise targ…

Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Increasing Paper Recycling in Portland Oregon Dormitories Using Incentives and Commitment

Cases
Wang, T. H. & Katzev, R. D. (1990). Group commitment and resource conservation: Two field experiments on promoting recycling. Journal of Applied Social Psychology, 20, 4, Part 1, 265-275.
After conducting a literature review, two behavior change tools were incorporated into a pilot program designed to increase the amount of paper being recycled in a Portland Oregon…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

How a little city in Sicily became a zero waste giant

Forums
Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

The Influence of Price and Attitude on Shifting Residential Electricity Consumption from On- to Off-Peak Periods

Articles
Heberlein, T. A., & Warriner, G. K. (1983). The influence of price and attitude on shifting residential electricity consumption from on- to off-peak periods. Journal of Economic Psychology, 4, 1-2, 107-130.
During a 3-yr period, a stratified random sample of 590 residential electricity consumers in northeastern Wisconsin were placed on 1 of 3 time-of-day price ratios: 2 to 1, 4 to 1,…

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