Hi all,
An interesting example of social diffusion in action is the Redwood River Clean Water Project in Minnesota. It began as a response to poor water quality conditions in t…
Hi all,
If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…
Hi all,
On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…
Hi all,
Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
Since 1995, Seattle Children’s Hospital has run a trip reduction program designed to reduce the number of employees driving alone to work to just 30% of trips by 2030. In the init…
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…
Launched by the San Francisco Department of Public Health (SFDPH), Healthy Penis was a social marketing campaign designed to increase syphilis testing and awareness among gay and …
